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Managing Customer Relationships: A Strategic Framework by Don Peppers, Martha Rogers

Managing Customer Relationships: A Strategic Framework Don Peppers, Martha Rogers ebook
Page: 528
Publisher:
Format: pdf
ISBN: 047148590X, 9780471656418

Why do customer relationship management applications affect customer satisfaction?. A pragmatic I recommend that brand be used as the framework to manage a corporate relationship strategy. The common goal of a corporate relationship strategy is to consistently improve the delivery of distinctive value to customers. MANAGING CUSTOMER RELATIONSHIPS A Strategic Framework. On top of the definition I think there is a more specified set of elements needed to define a Social CRM strategic framework statement. Infosys offers industry-specific and technology-specific solutions to help enterprises address their Customer Relationship Management challenges. In this section, Infosys experts offer viewpoints, perspectives and strategies on Pervasive Computing · Smarter Organizations · Sustainable Tomorrow. One proposed strategy, however, particularly picked my curiosity: Change the focus from Customer Relationship Management (CRM) to Customer Managed Relationships (CMR). An effective strategy calls for accepting the need for change. Our strategic approach to software assets is a best practice . Winning in the Age of Convergence: Product Framework for CSPs. Customer Relationship Management (CRM): is a strategy for managing a company's interactions with customers, clients and sales prospects. A strategic framework for customer relationship management. It's the company's response to the customer's ownership of the conversation.